AdSense Discoveries

I want to talk about how to, and how not to implement Google ad sense on content sites. One thing is very important to understand; there doesn't exist an ad sense site that is perfect. Even the very best AdSense sites are constantly reviewed and changed. Stats are checked looking for improvement and also Google is changing their algorithms and introducing new policies all the time.

When you use AdSense it is very important to use different strategies with it. When you visit a site with AdSense take a look at it carefully and look for something that you can learn from it. How are ads placed, is the content correct and matching the ads, is he using high-paying keywords, is the page well optimized and you can even Google the page by keywords and see how well that page is ranking.

When placing your ads, think about color. If you have a blue header or you have a blue banner at the top of your page, put your ads immediately below the banner and make them the same color as your banner so that perfectly blend in. Don't overdo your absence, it's not so important to have 10 units on your site then to have two or three which are well placed and strategically work the best. Case studies have shown that a good place for your ads are at the top underneath the banner but don't make them stand out too much. Better to have them look like they are not ads, because people don't want to click on ads they want to find what they're looking for, and if it's an advertisement, people are running away from obvious advertisements because they are so used to them in television and on the Internet everywhere. So don't make your ads stand out so that they scream "I'm an ad", because people won't click on them. You're much better off merging your ads into your page design so that they look like important links among your content.

The benefits of placing the ad on top of the page beneath the banner are obvious. If you have a blog and people come to see your new content, they will read the headline and the newest headline is on the top of the page, which means they can't miss your ads, and if your ad blends well into the page, it is probably going to get a high click through rate. It's also very important to make the background color of your ad units the same as your pages background color, remember they have to blend in, not stand out, and it is very important.

If you run a blog that changes topic frequently your ads are most probably not going to be well targeted. If you on the other hand run a website with consistent content, your ads are going to be spot on. Of course it is very important that your ads are content related because if they are not, and people are not going to click on them. Your visitors searched for something over the internet and found your page, and if you're your ads content matches your pages content they're' likely to click on your ads.

Many web-based companies have done research how people look at webpage's. This research has shown where visitors eyes focus on web pages. They have come to a conclusion that it's not beneficial to put your ads on the left side of your page, because people are used to see a menu on the left side, and only look back there if they want to navigate inside your page.

It is also a good idea to have your content and your AdSense ads alternating, this works well with good and interesting content like a story, that people wants to follow, then suddenly there is an ad that blends perfectly into the rest of the page, and then the story continues, and then there is another ad. Again it's important not to overdo it. This is a very good way to get good click through rates. A very nice idea is also to incorporate the ad units in the text in a way that the text wraps around the ads. This strategy is commonly seen on many webpages and works also very well. This way also the ads are going to be on natural places and among the content, so that your readers don't have to search or reach for ads.

I hope these few suggestions help you and keep testing and finding what works best for your site.