Friday, April 25, 2008

5 Ways To Improve Your Adsense Earnings

A great way for webmasters to monetize their website is through Google AdSense. Many webmaster struggle hard to earn some good money through their sites, day by day. But then some of the "geniuses" among them are enjoying hundreds of dollars from Google AdSense ads on their websites and blogs. What sets these webmasters apart from other webmasters is that they think out of the box.

Those who have done it and are still doing it as we speak have quite a few useful tips to help those who would want to venture into this field. Some of these tips have boosted website earnings through AdSense quite alot in the past and continue to deliver results.

Here are the 5 most basic proven ways on how to best optimise your Google AdSense earnings:

TIP #1 - The AdSense Format

The one format that has work very well for me in the past, and still delivers today, is the so-called Large Rectangle (336x280). This format has resulted in higher click through rates (or CTR). Meaning more visitors out of 100 visitors click on my adsense ads. The reason for this format outperforming other formats is that the links in this format look more like web links than ad links. Alot of people tend to avoid clicking on ads when they spot them. Choosing this format helps in making your audience 'ad-blind'.

I've also had good results with the Medium Rectangle (300x250) in some occasions. Open your adsense account and have a look at the format. It resembles the Large Rectangle format. Your best bet is to test the two and see which one outperforms the other on your site. I suggest to test both for at least a week.

TIP #2 - Custom Color Palette

Create a custom color palette to match the main colors of your site. You will see tremendous increase in adsense earnings if you make your adsense ads look exactly like the standard web links on your site. If your links are blue, make the adsense links blue. If the background is white, make the background as well as the border of your adsense ad white too. Your ad will look as if it is part of your site and will not look like a block of ads people avoid.

Here's another color tip. Use it if you understand what I mean. I'll give an example. I have a site with several articles on it. All the articles have a green title and the text is grey. The links on the site are all blue. But, my visitors are really interested in the articles I got published. So what I did is change all my adsense color palettes on that site to green links with grey text. All the ads look like little previews of articles. I can't prove it, but my earnings increase by 400% on that site from then on. Again, not all sites are created equal... If you know what I mean.

TIP #3 - Adsense Position

What I recommend is that if you have adsense ads in the bottom of your site, remove them, or move them to the top. What you want is you want people to click. And if I tell you that most people are active "above the fold", meaning don't even bother to scroll down, than you want your ads to be in sight at all times. If your ads are at the bottom, move them to the top. Put them where people can see them quickly.

TIP #4 - Use channels

Channels help you in conducting a good analysis of the performance of ads. Use custom channels to check what web pages are making more money and which ones are obviously not doing so well. Custom channels can be used for conducting analysis on multiple aspects at the same time. Use this analysis for making changes to your adsense ads. Improving website content can also get you better results. If can get people interested in more, chances are high they will look for more resulting in a click on one of your adsense ads.

TIP #5 - Limit The Filters

Filters are useful for blocking ads that you do not want displayed on your website e.g. ads of competitors. You can filter out ads that you think are not paying you well by inserting the domain name of these ads in the "competitive ad filter" feature in your adsense account. However, too many filters can seriously limit your revenue earning potential from AdSense Ads. So, limit the use of filters to minimum.


These are some of the tips that have worked well for me on all of my sites. It's important to note that ads should serve as a beneficial part for your visitors. People are looking for good info. If you give them good info they will surely want more. If not your visitors will leave. Ads are displayed because it fits the interest of the visitors viewing them. Focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

I personally take these tips to hart whenever I place adsense code on a page. Not only does the ad block look right and look part of the site, the content is equally - if not the most - important part to increase adsense earnings. Now it is up to you. Implement these tips, test and see what works best using channels. If you act upon my tips I guarantee better results almost overnight!

1 comment:

Googlecash said...

Hi, I was not in a good financial position back in 2004, Then I found Google adsense, Its the best program to earn money online, I started slow, I was making $20 a day in my first year, but I worked really hard and Making money online is not easy, You have to put in lots of efforts every day, I did, But now my life has changed completely, I make over $3000 a month, This gives me lots of freedom, I have made many friends online and I did learn lot from them, I wish best of luck to any one who is starting up.

Liza form Google cash

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