Wednesday, April 23, 2008

Blend Your AdSense Ads With Your Website

The best way to monetize your website is to place the AdSense ads. You need not spend even a single dime to place the ads on your website. You need not ask the advertisers to get permission to place their ads in your website. You just need to apply for an account with Google AdSense and when your application is approved ads will be placed in your website. When your website visitor clicks on these ads you will be paid money.

Google gives you a few lines of JavaScript code to place in your webpage for displaying ads. You are not allowed to change anything in this code. The ad block will come with the tile ads by Google. Eventhough you are not allowed to edit the code Google gives you a way to alter the appearance of ads in your website. Everything is provided as a template and when you are done with editing, you can copy the new code and place it in your webpage.

To have success with AdSense you need to compel your visitors to click on the ads. When they click you will be paid. But you are not allowed to place lines like click these ads to instruct the viewers or encourage the viewers to click on the links. You have to place keyword rich articles focusing on the main theme of your website to get relevant ads that are likely to be clicked by the visitors.

The location of AdSense ads is a major factor influencing the click through rate (CTR). The best place is to place the ads on the top of the page. You can also place the ads in the right or left side but since the human reading is from left to right many ads are placed in the right side. Eventhough the ads are placed in right side of the webpage, sometimes they will be hidden because of long text and the reader has to scroll to view ads, which is undesirable. Never put your ads at the bottom of the page. It is very similar to hiding the ads. You need to put ads in those places that will catch the attention of the readers. You are allowed to place 3 ad blocks in a single page.

The layout of the ads should impress the viewers. Don't choose the banner layout as they will indicate to the users that what they are clicking are ads. Visitors must feel that they are clicking on links to get the information. To retain visitors in your website, you can set the AdSense ads such that the advertiser's website will open in a new window. The best layout is the large rectangle that has produced amazing results for many. You can also blend the ads with your contents by placing ads in the middle of the page.

The color theme of ads must match with the color of your website. They must compliment the look of the website. Don't use flashy colors for AdSense ads ad they will annoy the readers rather than attracting them. Somebody will like to match the color of the links and text of ads with the content so that they appear as an integral part of the website. Some may like to use colors to differentiate the ads from content but make sure that use specify complimentary colors. There is no fixed rule and you can design your website in your own way.

You get various tools with Google AdSense to alter the appearance of ads. You will also get statistics tool to monitor the different ads and you can choose the format that works well for your website. You have official Google blog to give tips and tricks to increase your AdSense revenue. You also have 24/7 customer support center of Google to answer all your queries regarding Google AdSense. Use all these tools wisely to generate endless income from your website.

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