Saturday, April 12, 2008

Beating AdWords - Three HUGE Mistakes 95% of Affiliate Marketers Make

Let me share with you three big mistakes 95% of affiliate marketers are making in their google adwords campaigns.

Mistake #1 Forgetting to turn off the content network.
So why is this important? Well you do not want traffic coming to you from pages with Google adsense on them. Why? Well you're going to receive a lot of irrelevant traffic from these sites and quite often these pages are infested with click fraud.You may think that this reduces the amount of revenue you can generate from your campaign but in my experience it really doesn't.

So how do you turn the content network off?

Just log into your Adwords account, click on your campaign, then click the "Edit Campaign Settings" button. On the right of the screen remove the check mark in the "Content Network"box. You can leave "Google Search" and "Search Network" checked. It's as simple as that.

Mistake #2 Duplicate URLs
You are not allowed to have multiple instances of the same URL under the same keywords within their paid search results. If you are advertising the same url as another advertiser, only one ad will be displayed. When entering a new market you may find someone else already advertising the url that you want to.

So how do you overcome this?

Well you can raise your CPC and outbid the competitor, or create a landing page within your own website. You may well find you have a much better conversion rate using a landing page anyway.

Mistake #3 Split testing overload
While split testing ads to find out which ones work best is essential to beating adwords,too many affiliate marketers go overboard and run too many ads for an adgroup,making it difficult to determine which ads are the best performing.

So what's the best split testing technique for beating adwords?

Just use two ads for split testing find which one of the two performs best then eliminate the other one. You don't stop there however you bring in another ad to step up to the plate and see if it can outperform the reigning champ and so on.

Check your current campaigns and find out if you made these three mistakes.Maybe that is why adwords is beating you not you beating adwords.

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