Google introduced AdWords as their innovative advertisement programme in 2000 and currently the AdWord division of Google is headquartered at Ann Arbor in Michigan.
Ever since its introduction it has been acting as a major source of income for Google. Google provides opportunities to deliver measurable, cost effective advertisement through their AdWords programme.
The Google's AdWords is the largest of its kind and is of international nature. The AdWord clicks concentrate on speed, efficiency, accuracy, objectivity and ease of use. AdWords has provisions for text as well as slogan and image advertisements. Usually these advertisements are precise, to the point, colorful and eye-catching. They come with a head line and have one or two short sentences about their textual content.
Google AdWords follows the pay per click policy. According to this technology an advertiser will only have to pay if an interested user clicks on the advertisement displayed after a search, that is, the advertiser will have to pay for every click on his advertisement.
Google AdWords indulges in site-specific advertising technology. This enables the advertisers to reap maximum exposure for their advertisements among the targeted sector by placing their advertisements in sites, which are related to the subject.
All the AdWords advertisements are naturally displayed in www.google.com & www.google.co.uk.
These advertisements are other wise known as sponsored links. Google depends upon the quality score to determine the bid rate of a customer. Quality score is determined on the basis of the AdWord advertisement and the keywords provided by the advertiser.
Key words form the very essence and soul of the AdWord advertising, as users tend to search for various related products or services on the basis of these key terms.
Google does also have provisions to safe guard their AdWord service from frauds, deceptions and irregularities. Click frauds or invalid clicks are wide spread and common. Click frauds usually pertain to invalid clicks that are artificially produced through deceptive methods. These frauds are usually resorted to for increasing the advertisers cost or for the multiple gains of the publisher.
The various sources of invalid clicks may be classified under the following heads:
Generated through
- Manual clicks
- Automated clicks
- Use of robots
- Resorting to deceptive software
Google has resorted to various measures for safeguarding Ad words from frauds. Google has come up with a technology that automatically verifies the authenticity of every click and even has provisions to filter out and remove the fraud clicks. Google comes up with a very efficient and powerful mechanism to fight the click frauds.
Google stresses on the importance of adhering to their terms and conditions while providing their AdWord services. Also they have the right to disable an account if it does not comply with the policies and terms of Google.
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